% - and who gets that? (I don't love Apple today)

I buy something from Apple, via iTunes. The charge is incorrect, I am charged per song instead of the full CD that I actually order. When I contact Apple they look into it and claim that the price per song is the same as the price of the full album. I have to correct them, looking at the total sum I am charged, and then deduct the other full album that I bought, and I can tell them what the sum I have been charged it. I can also show what the charge should have been according to iTunes.

The total sum that I have been incorrectly charged is not that much. But when you look at it from a percentage point of view I am charged almost 10% more according to what the price was two days ago. As the cost of the full album has now gone down slightly it is just over 10%.

Now I am again waiting for their response, and yes, I am slightly annoyed that the guy who checked it for me didn't manage to do the counting properly. Of course I can't be sure which data he can actually see, I think the request, despite the fact that I tried to address it to the Swedish iTunes group (as that was where I bought my download from) I got the response in English so I suspect it came from US. Perhaps he is looking at US data, but it doesn't matter, I will spend the time trying to explain to him again. Hopefully he will understand this time and refund me. Because I insist that they do even if it is just a small amount.

Play with the thought. If Apple charges every customer 10% extra, no wonder they are making money. Even if they only charge every customer 1% extra I am sure it would come to a considerable amount of money. Of course they don't do that, but just play with the though. Still think customers should just accept incorrect charge? I don't. And not just because I don't want them to have the extra money from me, and it is a principle - not about the money, I could donate it to the Red Cross or another organisation - but also because if I don't react and do something about it the errors may not be found and other customers may also receive a faulty charge.

I know it may seem like I make a lot of fuzz about nothing but I DO think it is important that it is fair, especially when we talk about business to consumer business. B2B is a different issue.

What do you think? Am I just sneaky?